Search-Intent-Led Campaigns
Meta reach combined with the same intent-driven thinking behind our Google Ads work, not random boosted posts.
Meta Ads Management
Get Seen Before They Even Search
Targeted Facebook and Instagram campaigns that put your HVAC business in front of homeowners and property managers in your area, before they've typed a single word into Google.
0 months
Minimum commitment, stated upfront
Monthly
Plain-English performance report
0%
Of your ad spend goes straight to Meta
What's included
Built Around Awareness & Retargeting
Meta Ads plays a different role than search. This is about staying visible before and after someone's ready to call.
Custom Creative for Your Brand
Up to 4 custom ads at launch, built around your brand and service area, not a generic stock-photo template.
Retargeting Visitors Who Didn't Call
Anyone who visited your site but didn't convert gets a second chance to see your offer.
Lookalike Audiences
Built from your best existing customers, so your ads reach people who look like your ideal clients.
Seasonal Campaign Themes
Creative and messaging matched to heating versus cooling demand, not a flat campaign running all year.
Monthly Performance Reporting
A plain-English report on reach, engagement, and leads, not a wall of vanity metrics.
Curious what this could look like for your business? Book a Free Strategy Call →
How it works
From Strategy to Live Campaigns in 2 to 3 Weeks
Timing depends on how quickly we get access to your accounts and your approvals.
Week 1
Audience & Creative Strategy
We define your target audiences and plan creative direction around your services and service area.
Week 1–2
Ad Creative Production
Up to 4 custom ads and copy produced and prepared for launch across Facebook and Instagram.
Week 2–3
Launch & Early Testing
Campaigns go live with multiple creative variations tested to find what resonates.
Ongoing
Scaling & Retargeting Optimisation
Budget shifts toward what's working, with retargeting continuously refined based on real visitor behaviour.
Recent results
Meta Ads Case Studies
Want results like these for your own business? Book a Free Strategy Call →
Meta Ads management starts at $400/mo + ad spend
Ad spend is paid directly to Meta, separate from our management fee. Your exact monthly price is confirmed with you before you commit, with a 3-month minimum. Full breakdown on the pricing page.
FAQ
Questions About Meta Ads
Yes, but it plays a different role than Google Ads. Meta builds awareness before someone is actively searching, and keeps you in front of people who already visited your site. It pairs well with search ads rather than replacing them.
Still have questions? Ask Us on a Free Call →
Explore more
Other Ways We Help You Grow
Free 30-Minute Call
Ready to Stay Visible All Season Long?
Book a free strategy call and we'll show you what a well-targeted Meta Ads campaign could look like for your service area.
No sales pitch · No obligation